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The big message is (which you clearly get) is that it's time to be accountable, so even those bullsh*tters that aren't measuring will need to mature.
I'm not in the business of taking pleasure over someone's pain, my job as an industry analyst is to say what I see happening, and I did just that.
It was your very first comment that surprised me "Thank god for the recession, as now the social media gurus are on the way out." It just struck me as a bit odd!
I'm really glad you brought up the whole topic though as I think it is important that the industry begins to demonstrate credibility through accountability - or else disappear in a cloud of virtual hot air, along with any marketing budgets that may have been set aside.
As a consumer I will be influenced by the commentary I view. If I search for a product and read reviews on it my buying decision may or may not be altered by what I read. I will NOT care if the comment was made in the US, UK, Europe or other.
Agree that the Johnny Cache video by D.Alston is a work of genius.
I take your point about the the comment about the product itself is more important than the location of the comment itself, but the problem still remains that the focus seems to be so much on US content that smaller UK brands just do not appear on the radar.
That said, I am signing up to you guys again, now I have moved on, so it isn't all bad!!
Cheers. David