Blending the mix - Latest Comments in UK Social Media Case Study Wiki

Re: UK Social Media Case Study Wiki

paulfabretti — Thu, 02 Oct 2008 05:51:31 -0000

@David cheers David and a great idea - never crossed my mind to include them!

Re: UK Social Media Case Study Wiki

David hughes — Wed, 01 Oct 2008 18:35:36 -0000

Great idea Paul. Such a wiki will be very helpful for people in my position.

Maybe a repository for good presentations, such as those from your event on Tuesday, would be a valuable extension.

Re: UK Social Media Case Study Wiki

paulfabretti — Thu, 25 Sep 2008 17:19:04 -0000

@Geoff - I couldn't agree more. Thanks for stopping by.

That was kind of my point with the previous post about not being able to shoe-horn metrics into social media or create a one-size-fits-all metric, although this was taken more from the point of view that current metrics (members, number of wall posts, comments etc.) just don't mean anything to most director-level budget holders.

More to your point though, social media campaigns have to be fluid to be able to respond to the nuances of human relationships - which I think is totally in contrast to the way the higher echelons of a business plan the business - therefore it's a no-go.

That in part is why I decided to kick-off the wiki.

I am hoping that in the absence of metrics (or metrics that mean anything to the "non-believers") the evidence that normal businesses like zappos are making a huge success of using social media will give them the confidence to adopt similar strategies themselves.

Re: UK Social Media Case Study Wiki

Geoff Livingston — Thu, 25 Sep 2008 14:28:44 -0000

Metrics are so intangible. Why? Because they must be tied to the business strategy, something most social media campaigns don't do...

Re: UK Social Media Case Study Wiki

paulfabretti — Thu, 25 Sep 2008 12:20:54 -0000

@benjamin, thanks for the comment. I'd be delighted to hear the feedback from the event, especially from decision makers who, in my experience need an awful lot of cajoling.

Also saw you speaking at the event - it looks a great event. A fantastic line up of speaker. Great job Chris!

Re: UK Social Media Case Study Wiki

BenjaminEllis — Thu, 25 Sep 2008 11:45:18 -0000

Well... I'm talking to about 100 Business 1.0 Directors tomorrow... I'll let you know what the latest update is. Stepping between Web 2.0 Expo last week and that this week I am very conscious of the giant gap in-between.

I've been using social media in businesses for ten years now... Must be time for me to write up my experiences. Something for my blog and for the wiki! I'll be speaking at social media in business too (see above).

We have a long way to go - and a lot of convincing to do...

Re: UK Social Media Case Study Wiki

paulfabretti — Thu, 25 Sep 2008 10:44:51 -0000

@Chris - cheers for the support. Happy to promote the event too - gutted not to be speaking ;-) but the line up is pretty awesome to start with!

Will blog about the code later.

Re: UK Social Media Case Study Wiki

chrishambly — Thu, 25 Sep 2008 10:17:24 -0000

Paul, good idea.

I will do my best to help out.

Seems a fitting place to also pimp out my conference which is tackling much the same.. i.e. reaching out to the people outside of the echo chamber, that want to know:

http://socialmediainbusines...

And for readers of this Blog you can use the promo code: smm007 for a tenner off, if paying through amiando.

There is a case study for you..