DISQUS

Blending the mix: Does traditional meda now have a long tail opportunity?

  • Ann Handley · 3 years ago
    True enough, Paul. You might be right in supposing that strategy.

    The truth is that in many traditional industries, the idea of a *web* site is about as 2.0 as it gets.
  • paul.fabretti · 3 years ago
    Ain't that the truth Ann!

    But, should we, as Web 2.0 aware professionals not take some responsibility for the lack of understanding in the mainstream?

    Wiki, blogs and CGC are all phrases which appear very geeky and alienate many. It is almost as if these phrases give many in the industry a feeling of comfort to be using terminology that confuses others - that way it keeps its edge of dependency!